Eye Love Olympia, an optometry practice in Olympia, WA, was grappling with digital challenges that were limiting its potential to attract new clients and grow its online presence. The practice's website was not only inefficient but also lacked crucial features like conversion tracking, hindering its ability to understand and engage with online visitors effectively. Additionally, the website was struggling to rank well in search engine results, a key factor for visibility in the increasingly competitive optometry industry. With an average of around 700 visitors per month, it was clear that a strategic digital overhaul was needed to boost client acquisition and establish a more robust online footprint.
The digital struggles of Eye Love Olympia extended beyond an underperforming website. The absence of a comprehensive digital marketing strategy was evident in their low online visibility and engagement. In a community-focused city like Olympia, it was essential for the practice to enhance its digital footprint to reach a wider audience and establish itself as a leading optometry service provider. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.
To address these challenges, Eye Love Olympia embarked on a transformative digital journey. The first step was migrating to a new WordPress website, focusing on super-fast and efficient design to enhance user experience. This new website was a critical component in redefining the practice's online presence. Alongside the website redesign, a comprehensive SEO campaign was initiated, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. The practice also implemented Google Ads creation and management to further boost its online visibility and attract targeted clientele.
Dr. Hamblet's results have been so drastic, she was able to open a brand new location: Eye Love Dupont!