Eye Love Olympia

Eye Love Olympia

Olympia, WA Eye Doctor

Eye Love Olympia, an optometry practice in Olympia, WA, was grappling with digital challenges that were limiting its potential to attract new clients and grow its online presence. The practice's website was not only inefficient but also lacked crucial features like conversion tracking, hindering its ability to understand and engage with online visitors effectively. Additionally, the website was struggling to rank well in search engine results, a key factor for visibility in the increasingly competitive optometry industry. With an average of around 700 visitors per month, it was clear that a strategic digital overhaul was needed to boost client acquisition and establish a more robust online footprint.

The digital struggles of Eye Love Olympia extended beyond an underperforming website. The absence of a comprehensive digital marketing strategy was evident in their low online visibility and engagement. In a community-focused city like Olympia, it was essential for the practice to enhance its digital footprint to reach a wider audience and establish itself as a leading optometry service provider. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.

Eye Love Olympia, an optometry practice in Olympia, WA, was grappling with digital challenges that were limiting its potential to attract new clients and grow its online presence. The practice's website was not only inefficient but also lacked crucial features like conversion tracking, hindering its ability to understand and engage with online visitors effectively. Additionally, the website was struggling to rank well in search engine results, a key factor for visibility in the increasingly competitive optometry industry. With an average of around 700 visitors per month, it was clear that a strategic digital overhaul was needed to boost client acquisition and establish a more robust online footprint.

The digital struggles of Eye Love Olympia extended beyond an underperforming website. The absence of a comprehensive digital marketing strategy was evident in their low online visibility and engagement. In a community-focused city like Olympia, it was essential for the practice to enhance its digital footprint to reach a wider audience and establish itself as a leading optometry service provider. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.

Project details:

  • Website Design
  • User Experience Design
  • Search Engine Optimization
  • Citation Management
  • View Live Site

Our Solution

To address these challenges, Eye Love Olympia embarked on a transformative digital journey. The first step was migrating to a new WordPress website, focusing on super-fast and efficient design to enhance user experience. This new website was a critical component in redefining the practice's online presence. Alongside the website redesign, a comprehensive SEO campaign was initiated, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. The practice also implemented Google Ads creation and management to further boost its online visibility and attract targeted clientele.

Dr. Hamblet's results have been so drastic, she was able to open a brand new location: Eye Love Dupont!

The Results

The impact of this digital strategy was significant. Eye Love Olympia experienced a 70% increase in Google Impressions, enhancing its online visibility. The practice also saw a remarkable 300% increase in conversions, demonstrating the effectiveness of the new website and digital marketing strategies. Additionally, the Trust Flow score increased to over 20, reflecting the website's improved authority and reliability. The implementation of website conversion tracking was a pivotal step, enabling the practice to effectively monitor and understand the impact of their online strategies. Notably, there was a 50% increase in website traffic, with the practice now attracting over 1000 visitors per month. Furthermore, Eye Love Olympia began dominating local Google rankings, establishing itself as a prominent optometry practice in Olympia.
+300%
Website Conversions
+70%
Google Search Impressions
+50%
Website Traffic

Let's Talk!

Schedule your free 30 minute call to find out how we can help you navigate the challenges of digital marketing for your local small business. There's no strings attached!