ForSight Eye Care and Unique Eye Wear, an optometry practice in Savannah, GA, was facing significant digital challenges that were impacting its ability to attract and retain clients. The practice's primary digital platform, a Squarespace website, was inefficient and lacked the necessary features to track conversions effectively. This inefficiency was a critical issue, as the website was not only underperforming in user engagement but also struggling to rank well in search engine results. With an average of only around 300 visitors per month, the need for a digital overhaul was evident to boost new client acquisition and establish a stronger online presence in the competitive optometry market.
The struggles of ForSight Eye Care and Unique Eye Wear extended beyond an underperforming website. The lack of a comprehensive digital marketing strategy was evident in their low online visibility and engagement. In a city like Savannah, known for its rich history and vibrant community, it was essential for the practice to enhance its digital footprint to reach a wider audience. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.
The transformation journey for ForSight Eye Care and Unique Eye Wear began with a shift to a new WordPress website, designed for speed, efficiency, and enhanced user experience. This move was pivotal in redefining the practice's online presence. Alongside the website overhaul, a comprehensive SEO campaign was rolled out, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. Additionally, the practice ventured into Google Ads creation and management, aiming to increase visibility and attract targeted clientele.