Georgetown Dental, a dental practice in Savannah, GA, was encountering digital roadblocks that were impeding its ability to attract new clients and establish a strong online presence. The practice's website was inefficient, lacking in both speed and user engagement, and crucially, it did not have a system in place for tracking conversions. This lack of digital efficiency was a significant issue, as the website was struggling to rank well in search engine results, a key factor for visibility in the dental industry. With an average of around 500 visitors per month, it was evident that Georgetown Dental needed a strategic digital overhaul to boost client acquisition and enhance its online footprint.
The challenges faced by Georgetown Dental were not limited to an underperforming website. The absence of a comprehensive digital marketing strategy was clear in their low online visibility and engagement. In a historic city like Savannah, where the healthcare market is competitive, it was crucial for Georgetown Dental to enhance its digital footprint to reach a wider audience and establish itself as a leading dental service provider. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.
To navigate these challenges, Georgetown Dental embarked on a comprehensive digital transformation. The first step was the development of a new WordPress website, designed for super-fast performance and efficient user experience. This new website was a crucial element in redefining the practice's online presence. Alongside the website overhaul, a robust SEO campaign was rolled out, encompassing citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. Additionally, the practice ventured into Google Ads creation and management, aiming to increase visibility and attract targeted clientele.