Old Savannah Tours, a prominent player in the tourism industry of Savannah, GA, was facing digital challenges that were hindering its ability to effectively attract new clients and boost online visibility. Despite being a key service in a city rich with history and culture, the company's website was inefficient, lacking in both user engagement and conversion tracking capabilities. This inefficiency was a significant barrier, as the website struggled to rank well in search engine results, a crucial factor for visibility in the competitive tourism sector. Additionally, the company was grappling with inefficient Google Ads, further limiting its online reach. With around 6,000 visitors per month from Google organic search, it was clear that a strategic digital overhaul was needed to enhance their online footprint and attract more visitors.
The challenges faced by Old Savannah Tours extended beyond an underperforming website. The lack of a comprehensive digital marketing strategy was evident in their struggles to attract organic website traffic and ineffective Google Ads campaigns. In a city like Savannah, known for its tourism appeal, it was essential for Old Savannah Tours to enhance its digital presence to reach a wider audience and establish itself as a leading tour operator. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.
To address these challenges, Old Savannah Tours embarked on a comprehensive digital transformation. The first step was the development of a new WordPress website, focusing on super-fast performance and efficient user experience. This new website was a critical component in redefining the company's online presence. Alongside the website overhaul, a robust SEO campaign was initiated, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. Additionally, the company revamped its approach to Google Ads creation and management, aiming to increase efficiency and target the right clientele.