PlumbPro, a plumbing service in Savannah, GA, was facing significant digital challenges that were impeding its ability to attract new clients and establish a strong online presence. The company's primary digital platform, a Squarespace website, was inefficient and lacked the necessary features to track conversions effectively. This inefficiency was a critical issue, as the website was struggling to rank well in search engine results, a key factor for visibility in the plumbing industry. With an average of only around 100 visitors per month, it was evident that PlumbPro needed a strategic digital overhaul to boost client acquisition and enhance its online footprint.
The struggles of PlumbPro extended beyond an underperforming website. The absence of a comprehensive digital marketing strategy was clear in their low online visibility and engagement. In a city like Savannah, where the market is competitive, it was crucial for PlumbPro to enhance its digital footprint to reach a wider audience and establish itself as a leading plumbing service provider. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.
To navigate these challenges, PlumbPro embarked on a comprehensive digital transformation. The first step was the development of a new WordPress website, designed for super-fast performance and efficient user experience. This new website was a crucial element in redefining the company's online presence. Alongside the website overhaul, a robust SEO campaign was rolled out, encompassing citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. Additionally, the company revamped its approach to Google Ads creation and management, aiming to increase visibility and attract targeted clientele.