Savage Turner Pinckney Savage & Sprouse, a distinguished law firm based in Savannah, GA, was grappling with digital challenges that were impeding its ability to effectively reach and engage with potential clients. The firm's website was inefficient, lacking in both user engagement and the capability to track conversions, which are crucial for understanding client interactions and preferences. This inefficiency was a significant barrier, as the website struggled to rank well in search engine results, a key factor for visibility in the competitive legal industry. With an average of around 700 visitors per month, it was evident that a strategic digital overhaul was needed to boost online visibility and attract more clients.
The challenges faced by Savage Turner Pinckney Savage & Sprouse extended beyond an underperforming website. The absence of a comprehensive digital marketing strategy was evident in their low online visibility and engagement. In a city like Savannah, known for its rich history and competitive legal market, it was essential for the firm to enhance its digital footprint to reach a wider audience and establish itself as a leading legal service provider. The inefficiency of their website and poor search engine ranking were significant barriers that needed to be addressed to improve their market position and client engagement.
To navigate these challenges, Savage Turner Pinckney Savage & Sprouse embarked on a comprehensive digital transformation. The first step was the development of a new professional WordPress website, designed for super-fast performance and efficient user experience. This new website was a critical element in redefining the firm's online presence. Alongside the website overhaul, a robust SEO campaign was initiated, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. These efforts were focused on building the firm's online visibility and making it easily discoverable to potential clients in Savannah.