Shaves and Fades by Posh, a fresh entrant in the barber industry of Lexington, KY, embarked on its business journey with the challenge of establishing a digital presence from the ground up. As a brand-new business, it faced the task of building its online identity, including creating a website, a Google Business Profile, and establishing citations. This lack of digital footprint was a significant hurdle in an era where online visibility is crucial for attracting clients and building a brand, especially in the competitive barber industry.
The challenge for Shaves and Fades by Posh was not just about building an online presence; it was about creating a digital identity that resonated with its target audience and reflected the unique style and ethos of their barber services. In a city like Lexington, known for its vibrant culture and style, it was crucial for Shaves and Fades by Posh to make a strong digital debut to capture the attention of potential clients and establish a foothold in the local market.
To navigate these initial challenges, Shaves and Fades by Posh embarked on a journey to build its digital identity. The cornerstone of this strategy was the development of a new professional WordPress website, designed to be super-fast and efficient. This website was not just a digital storefront for the barber shop but also a platform to showcase their services and brand story. Alongside the website, a comprehensive SEO campaign was rolled out, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. These efforts were focused on building the barber shop's online visibility and making it easily discoverable to potential clients in Lexington.