Shaves & Fades Barber Shop

Shaves and Fades

Lexington, KY Barber Shop

Shaves and Fades by Posh, a fresh entrant in the barber industry of Lexington, KY, embarked on its business journey with the challenge of establishing a digital presence from the ground up. As a brand-new business, it faced the task of building its online identity, including creating a website, a Google Business Profile, and establishing citations. This lack of digital footprint was a significant hurdle in an era where online visibility is crucial for attracting clients and building a brand, especially in the competitive barber industry.

The challenge for Shaves and Fades by Posh was not just about building an online presence; it was about creating a digital identity that resonated with its target audience and reflected the unique style and ethos of their barber services. In a city like Lexington, known for its vibrant culture and style, it was crucial for Shaves and Fades by Posh to make a strong digital debut to capture the attention of potential clients and establish a foothold in the local market.

Shaves and Fades by Posh, a fresh entrant in the barber industry of Lexington, KY, embarked on its business journey with the challenge of establishing a digital presence from the ground up. As a brand-new business, it faced the task of building its online identity, including creating a website, a Google Business Profile, and establishing citations. This lack of digital footprint was a significant hurdle in an era where online visibility is crucial for attracting clients and building a brand, especially in the competitive barber industry.

The challenge for Shaves and Fades by Posh was not just about building an online presence; it was about creating a digital identity that resonated with its target audience and reflected the unique style and ethos of their barber services. In a city like Lexington, known for its vibrant culture and style, it was crucial for Shaves and Fades by Posh to make a strong digital debut to capture the attention of potential clients and establish a foothold in the local market.

Project details:

  • Website Design
  • User Experience Design
  • Search Engine Optimization
  • Citation Management
  • View Live Site

Our Solution

To navigate these initial challenges, Shaves and Fades by Posh embarked on a journey to build its digital identity. The cornerstone of this strategy was the development of a new professional WordPress website, designed to be super-fast and efficient. This website was not just a digital storefront for the barber shop but also a platform to showcase their services and brand story. Alongside the website, a comprehensive SEO campaign was rolled out, including citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. These efforts were focused on building the barber shop's online visibility and making it easily discoverable to potential clients in Lexington.

The Results

The outcome of this strategic digital launch was impressive. In its first month, Shaves and Fades by Posh attracted over 400 website visitors, a testament to the effectiveness of their new website and optimized digital presence. The implementation of conversion tracking enabled the barber shop to measure the effectiveness of their online strategies accurately. Most notably, the shop received over 100 appointment requests in the first month, indicating a strong market entry and a growing interest from potential clients. This successful digital launch marked a promising beginning for Shaves and Fades by Posh, positioning it as an up-and-coming barber shop in Lexington.
+400
Website Visitors
1st Month
+100
Appointment Requests
1st Month
NEW
Wordpress Website

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