Style House Salon

Style House

Nashville, TN Hair Salon

StyleHouse Salon, a chic and modern salon located in the heart of Nashville, TN, was encountering significant digital challenges that were hindering its ability to attract and retain a robust online clientele. Despite offering top-tier salon services, their digital presence was marred by an inefficient website. This inefficiency was not just a matter of aesthetics; the site was also failing in tracking conversions and performing poorly in search engine rankings. With only about 1700 visitors per month, it was clear that StyleHouse Salon needed a comprehensive digital strategy to enhance its online visibility and attract more clients.

The salon's struggles in the digital realm were multifaceted. In a city like Nashville, known for its style and vibrancy, having a strong online presence is crucial for businesses in the beauty industry. StyleHouse Salon's inability to rank well in search results and effectively engage with online visitors was a major setback. The need for a strategic overhaul of their digital marketing approach was evident to capture the attention of potential clients and establish a strong online presence.

StyleHouse Salon, a chic and modern salon located in the heart of Nashville, TN, was encountering significant digital challenges that were hindering its ability to attract and retain a robust online clientele. Despite offering top-tier salon services, their digital presence was marred by an inefficient website. This inefficiency was not just a matter of aesthetics; the site was also failing in tracking conversions and performing poorly in search engine rankings. With only about 1700 visitors per month, it was clear that StyleHouse Salon needed a comprehensive digital strategy to enhance its online visibility and attract more clients.

The salon's struggles in the digital realm were multifaceted. In a city like Nashville, known for its style and vibrancy, having a strong online presence is crucial for businesses in the beauty industry. StyleHouse Salon's inability to rank well in search results and effectively engage with online visitors was a major setback. The need for a strategic overhaul of their digital marketing approach was evident to capture the attention of potential clients and establish a strong online presence.

Project details:

  • Website Design
  • User Experience Design
  • Search Engine Optimization
  • Citation Management
  • View Live Site

Our Solution

To address these challenges, StyleHouse Salon embarked on an ambitious digital transformation. The cornerstone of this strategy was the development of a new professional WordPress website, designed to be super-fast and efficient. This new website was not just about aesthetics; it was optimized for performance, ensuring a smooth and engaging user experience. Alongside the website redesign, a comprehensive SEO campaign was initiated, encompassing citation creation and management, Google Business Profile optimization, on-site content optimization, technical SEO improvements, and strategic off-site optimization. These efforts were aimed at boosting the salon's search engine visibility and attracting more online traffic.

The Results

The results of this digital revamp were impressive. StyleHouse Salon experienced a Trust Flow increase to over 20, indicating a stronger online authority and credibility. Furthermore, the salon saw a 60% increase in website traffic, with the number of visitors rising to over 2600 per month. This increase in traffic was a clear indicator of the effectiveness of the new website and digital marketing strategies. Additionally, there was a 200% surge in Google Search Impressions and a 137% increase in Google Business Profile Impressions, showcasing a significant improvement in online discoverability and engagement with potential clients.
+60%
Website Traffic
+137%
Google Business Profile Impressions
+200%
Google Search Impressions

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