Read Time: 5 Minutes
Total Time Commitment: 15 minutes first day, then 2 minutes/day for 2 weeks.
Task Owner: Front Desk + Office Manager
Outcome: An FAQ list generated by your patients that becomes SEO content for your website.
Did you know? Your patients will tell you exactly what to rank for in search engines, most practices just never write it down.
The magic here is learning your “patients’ language.” The way they ask questions matters, because that’s what your potential new clients are typing into search engines to find businesses like yours.
For the next two weeks, your office manager will direct your front desk in collecting your patients’ most frequently asked questions. You’ll record these questions and generate an FAQ list (see our ChatGPT prompt) that gets added to your website as part of your SEO strategy.
Keep reading for the steps, or bookmark this article for later.
Here’s What To Do (3 Steps):
Step 1: Start a Simple Question Log
⏲️ 15 Minutes
Do this today:
- Create a shared doc/sheet named: Patient Question Log
- Add 4 columns: Date, Question (exact words), Category, Answer
Pro tip: Write the question exactly how the patient says it (not optometry-speak).
Step 2: Capture Questions for Two Weeks
⏲️ 2 Minutes per day
Front Desk Rule: If you hear it twice, it goes in the log.
Examples to listen for:
- “How much is an eye exam?”
- “Do you take XYZ insurance?”
- “Do you have same-day appointments?”
- “Can my kid wear contacts?”
- “Do you treat dry eye?”
Step 3: Organize Questions & Send to FirstPage
⏲️ 10 Minutes
At the end of 2 weeks:
- Sort into themes: Insurance, Kids, Urgent visits, Dry eye, Myopia, Contacts, Pricing
- Send the list to us (reply to this email or use the link below)
- Keep scrolling for our ChatGPT Prompt that makes this step a breeze!
What You Get
- We turn your list of “patient language” questions into FAQ sections for your website. It may go on the homepage or priority service pages. Our SEO experts will decide the best location.
- We may generate new blog posts based on real patient wording.
- We’ll add internal links so Google connects your services.
- When appropriate, we’ll implement FAQ schema.
Over time, these strategies can help potential new patients find your practice in local search results.
Copy/Paste Chat GPT Prompt
Goal: Convert your raw question log into publish-ready FAQs + blog ideas in patient language.
What To Enter:
You are a marketing copywriter for an optometry practice.
Here is a list of patient questions (paste below).
1) Group them into themes.
2) Rewrite each as an SEO-friendly FAQ question (keep patient wording).
3) Draft short, clear answers (40–70 words) at a 7th–8th grade reading level.
4) Suggest which page each FAQ belongs on (Homepage vs service page).
5) Give 10 blog titles based on the questions.
6) Do not use em dash
What to do next: Send the output to us, we’ll format and publish.
Additional Resources
- Click Here for Question Log Template (2min)
- Click Here for FAQ examples that convert (3min)
- If you have any questions please email mayra@firstpagelife.com
